Creative and strategic multimedia leader with over 12 years of experience driving brand storytelling, content innovation, and visual communication for corporate and digital audiences. Adept at leading cross-functional teams, managing creative operations, and developing content strategies that amplify engagement and elevate brand presence. Known for blending creative vision with data-driven execution to deliver measurable business impact.

EXPERIENCE

Multimedia Manager

Planview – Austin, TX | 2022–Present

Planview is a global leader in strategic portfolio management and digital product development solutions.

  • Define and lead the creative vision and multimedia strategy for Planview’s global brand and marketing initiatives, overseeing development of 300+ high-performing video and digital assets annually that advance the company’s storytelling and market differentiation.

  • Direct comprehensive content strategy and creative operations, managing the full production lifecycle — from concept development and storyboarding to delivery and performance analytics — ensuring alignment with enterprise objectives and brand standards.

  • Partner with senior leadership and cross-functional marketing teams to translate business goals into innovative, data-informed visual campaigns that enhance brand perception and drive measurable engagement across digital channels.

  • Build, mentor, and empower a high-performing creative team and contractor network, implementing scalable workflows, budget optimization, and vendor management processes to increase efficiency and creative output.

  • Reimagined Planview’s YouTube and social video ecosystem, leveraging analytics and emerging trends to drive double-digit growth in engagement and audience reach, modernizing the company’s brand presence across global markets.

Senior Video Producer & Strategist

Texas Mutual Insurance Company – Austin, TX | 2015–2022

Texas Mutual is the largest provider of workers’ compensation insurance in Texas.

  • Directed creative strategy and production for company-wide video communications, overseeing 600+ projects and driving over 1.6 million views across internal and external platforms.

  • Built and scaled the organization’s in-house video program, increasing engagement through visual storytelling by more than 1200% since 2015.

  • Led cross-departmental collaboration to align content strategy with corporate goals, serving as the company’s subject matter expert for video and digital communication.

  • Managed full production operations — budgets, scheduling, and talent — while developing processes for content performance analysis and continuous improvement.

  • Mentored creative staff and vendors, establishing consistent visual standards that strengthened brand cohesion across channels.

Video Producer

Comcast Spotlight – Chicago, IL | 2014–2015

Comcast Spotlight (now Effectv) is the advertising sales division of Comcast, providing creative and broadcast solutions for regional clients.

-Served as the creative lead for 40+ regional clients, developing broadcast campaigns that generated over $500K in new revenue within one year.

-Produced, edited, and delivered over 400 commercials annually, maintaining high creative standards under tight deadlines.

-Collaborated with sales teams to craft scripts and pitch concepts, earning company recognition for 'Commercial of the Quarter' in 2014.

Video Producer

Slumberland Furniture – Minneapolis, MN | 2011–2014

Slumberland Furniture is a leading regional furniture retailer with broadcast campaigns across 12 U.S. states.

  • Co-produced and directed large-scale retail advertising campaigns airing across multiple regional markets.

  • Developed and led digital video initiatives, including the award-winning 'Design Clips' web series, enhancing brand awareness and engagement.

  • Produced B2B training and sales enablement content for over 120 retail locations nationwide.

Freelance Production

Various Clients | 2013–Present

Provide creative direction, production, and post-production services for diverse clients across entertainment, education, and corporate sectors.

  • Delivered video and motion design projects for clients including University of Minnesota Football, DIY Network, NBA TV, and Rhymesayers Entertainment.

  • Created launch and promotional content for startups and brands, including an animated campaign for BacklotCars.com (acquired for $420M).

  • Collaborated with agencies and production partners to deliver engaging multimedia experiences tailored to each client’s audience and objectives.

CREATIVE & TECHNICAL EXPERTISE

Creative Leadership Tools: Adobe Creative Suite, Apple Creative Suite, Project Management, Brand Governance, Content Strategy
Motion & Design Expertise: 2D Character Animation, Motion Graphics, Visual Design, Storyboarding, Art Direction, Podcast Production & Sound Design, Studio Operations, Lighting & Audio Design
Certifications: School of Motion – Principles of Animation, 2D Character Animation, Principles of Design

EDUCATION

The University of Kansas – Bachelor’s Degree, Film (2008)